This privacy policy has been compiled to better serve those who are concerned with how their ‘Personally Identifiable Information’ (PII) is being used online. PII, as used in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.

1. What Information We Collect

We collect personal and non-personal information to help us deliver the best possible experience for you. This may include:

• Personal details: Name, email address, mailing address, phone number, company name.

• Transaction data: Order history, billing, and shipping information.

• Technical data: IP address, browser type, operating system, and referring URLs.

• Cookies and tracking data: Used to improve site performance, personalise content, and analyse site usage.

2. When and How We Collect Data

We collect information from you when you register on our site, place an order, subscribe to a newsletter, fill out a form or enter information on our site.

Your information is collected when you:

• Register on our website or create an account.

• Place an order or submit a component list.

• Subscribe to our newsletter or fill out a form.

• Engage with us via chat, email, or marketing campaigns.

We may also collect data automatically through cookies and analytics tools when you browse our website.

3. How We Use Your Information

We use the information we collect to:

• Provide and improve our services.
• Respond to customer service requests quickly and efficiently.
• Process transactions and deliver orders.
• Send order confirmations, updates, and newsletters (with your consent).
• Analyse user behaviour to enhance website functionality and marketing relevance.

We will never sell, rent, or trade your personal data to third parties.

4. How We Protect Your Information

Your data security is a top priority.

• Our website is regularly scanned for vulnerabilities and malware.

• We do not use Malware Scanning.

• Personal data is stored on secure servers with restricted access.

• Payment details are encrypted and processed through trusted third-party gateways.

• Sensitive information (such as credit card data) is not stored on our servers.

5. Cookies and Tracking Technologies

We use cookies to recognise your browser, remember your preferences, and enhance site performance.

Cookies help us:

• Remember and process items in your cart.

• Understand user behaviour and preferences.

• Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future.

You can choose to have your computer warn you each time a cookie is sent. You can also disable cookies in your browser settings, though this may affect certain site functions (like currency selection or checkout).

Learn more about our Cookie Policy.

6. Third-Party Services

We do not sell or share your personal data with third parties. We do not include or offer third-party products or services on our website. However, we may use trusted third-party tools for analytics, advertising, or payment processing (e.g., Google Analytics, Google Ads, and Semrush) under strict compliance agreements.

7. Google

Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users. Adwords Policy.

We use Google AdSense Advertising on our website.

Google, as a third party vendor, uses cookies to serve ads on our site. Google’s use of the DART cookie enables it to serve ads to our users based on their visit to our site and other sites on the Internet. Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy.

We have implemented the following:

• Demographics and Interests Reporting

We along with third-party vendors, such as Google, use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions, and other ad service functions as they relate to our website.

Opting out:

Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising initiative opt out page or permanently using the Google Analytics Opt Out Browser add on.

8. California Online Privacy Protection (CalOPPA)

In compliance with CalOPPA, we confirm that:

• Users can visit our site anonymously.

• This privacy policy is clearly linked from our homepage.

• Any updates to this policy will be posted here.

• Users can modify their personal data by contacting us directly.

9. Children’s Privacy (COPPA)

We do not knowingly collect or store personal data from children under the age of 13. If you believe we have inadvertently collected such information, please contact us immediately so we can remove it. We do not specifically market to children under 13.

10. “Do Not Track” Signals

We don’t honour “do not track” signals as we use Google Analytics, and the script for Google Analytics does not take into consideration whether you have enabled DNT in your web browser.

11. Fair Information Practices

In the event of a data breach:

• We will notify affected users via email within 1 business day.

• We maintain clear internal escalation procedures for incident response and recovery.

12. Email Communication and Anti-Spam (CAN-SPAM)

We comply with all CAN-SPAM regulations.
If you no longer wish to receive our emails, simply click Unsubscribe in the footer of our emails or reply directly to request removal.

13. Your Rights Under General Data Protection Regulation (GDPR)

We are a Data Controller of your information. If you’d like to learn more about GDPR and your rights under GDPR, please read the GDPR guide.

Component Sense legal basis for collecting and using the personal information described in this Privacy Policy depends on the Personal Information we collect and the specific context in which we collect the information:

• Component Sense needs to perform a contract with you
• You have given Component Sense permission to do so
• Processing your personal information is in Component Sense legitimate interests
• Component Sense needs to comply with the law

Component Sense will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your information to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our policies.

If you are a resident of the European Economic Area (EEA), you have the right to:

• Access, correct, or delete your personal data.

• Restrict or object to processing.

• Request data portability.

• Withdraw consent at any time.

14. Log Files and Analytics

We use standard log files and Google Analytics to monitor traffic trends. Data collected includes IP addresses, browser types, and referral sources. This information is anonymised and used solely to improve site functionality.

15. Contacting Us

If there are any questions regarding this privacy policy, you may contact us.